Verizon Terremark

The recognized leader in Cloud, IT infrastructure and security services, Verizon Terremark provides top companies worldwide reliable, secure enterprise-level resources. Before being acquired by Verizon, Terremark stood at the forefront of cloud computing, coining the term “enterprise cloud solutions.” At the time, few people truly understood the concept of cloud computing and how virtual servers would impact the IT industry. For six years, the infrastructure and security giant has looked to 70kft to introduce, socialize, strengthen and build its signature “enterprise cloud” brand. Acting as Terremark’s off-site, in-house team, the agency has consistently supported the birth of cloud computing from the ground floor to today’s industry dominance.

Design

Working with the client, 70kft chose a humanized approach for introducing and explaining the concept of cloud computing. Rather than inundate people with technologically focused images and messaging, the team created everyday, relatable analogies to promote the benefits of the concept. Early projects used provoking imagery of a baseball player, cloned to form the strongest team possible. Another campaign featured a “push cloud, create server” button to portray the ease of creating virtual servers.

Over the course of the relationship, 70kft supported Terremark brand growth across every platform. Projects have included website building, app building, print and web display ads, tradeshow signage and collateral, sales force material, direct mail, digital marketing and promotional items – reinforcing powerful brand equity across all mediums.

Verizon Terremark cloud website homepage design by Dallas Integrated Marketing Agency 70kft

Verizon Terremark website IT Infrastructure page by Dallas Integrated Marketing Agency 70kftVerizon Terremark website colocation page by Dallas Integrated Marketing Agency 70kft

Deeply Rooted Relationship

Terremark’s expertise and strong brand presence in the cloud computing space eventually led to the acquisition of the company by Verizon. To this day, the agency serves Verizon Terremark as a steward for its brand. 70kft is one of only fourteen agencies to be licensed for work on the Verizon brand.

Verizon Terremark info graphic design by Dallas Graphic Design Agency 70kftVerizon Terremark baseball bat design by Dallas Graphic Design Agency 70kft

Verizon Terremark Booth design layout by Dallas Integrated Marketing Agency 70kft

Verizon Terremark landing page by Dallas Digital Marketing Agency 70kftVerizon Terremark website user flow by Dallas Digital Marketing Agency 70kft

Public Relations

The Public Relations team helped Verizon Terremark develop an internal communications plan for the outreach of its Sales Enablement App. The app, created by the 70kft Design team, helped the sales force access up-to-date information and plug-and-play tools to sell the variety of Verizon Terremark IT infrastructure and cloud computing sales options for their clients. 70kft PR created an instructional video about the app for internal networks. The team wrote the script for the video, produced the video and wrote key talking points for Terremark leadership to introduce the new app as an internal product.

Verizon Terremark mobile application by Dallas Integrated Marketing Agency 70kft

Verizon Terremark mobile application user experience by Dallas Integrated Marketing Agency 70kftVerizon Terremark mobile applications feature by Dallas Integrated Marketing Agency 70kft

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