Verizon Cloud Marketing Site

Demand More Branding

The cloud computing industry is crowded, cutthroat and often confusing.

That’s why Verizon looks to 70kft to drive strategic differentiation for its unified cloud platform. In 2014, we re-introduced Verizon Cloud with an evolved and competitive brand positioning—and built a website that solidified its edge in the cloud computing market.

Services // Design, Strategic Content, Web Development, Digital Marketing

Industry // Cloud Computing, IT

113.62%

// Increase in total traffic
(July 2014 to July 2015)

29.48%

// Decrease in Bounce Rate
(July 2014 to July 2015)

From Content to Conversion

Verizon needed to increase the number of online signups for its Cloud Console. We dug in to the problem, restructured the conversion funnel, and created an SEO-optimized, content-driven landing page to persuade users to create an account.

66%

// Increase in Leads with
Get Started Launch

Accessible Experience

We live in a mobile-first world—and cloud buyers make no exception. We designed and developed the entire site to be responsive and optimized with mobile user experience top-of-mind.

268.09%

// Increase in Mobile Sessions
(July 2014 to July 2015)

// Client Testimonial

There’s an attention to detail. They really understand better than anyone else what we are trying to accomplish.…I think it all comes down to 70kft understanding our brand, what we are going for, and taking the time to get it right.”

Ryan Eames

Director of Digital Marketing & Sales

Forget Static

Our work never stops with a site launch. We kicked branding up a notch to cement Verizon as a thought-leader in the cloud industry—promoting white papers, client testimonials and reports across the site to keep content fresh and dynamic.

4735

// Report downloads
September 2014 to December 2015

325 North St. Paul Street
Suite 3000
Dallas, Texas 75201
214-653-1600
hello@70kft.com

Interested in working with Us?
We’d love to help strategize, design and execute your idea.

Let’s Get Started

Subscribe to our Newsletter

Finally, some good stuff in your mailbox.

© 2015 70kft. All Rights Reserved.