Verizon Cloud Customization Campaign

Making the Case for Custom Cloud

Pinpoint digital campaign creates distinction in me-too landscape

Businesses need more than cloud-in-a-box. Amidst a slew of pre-configured cloud product launches by rivals, Verizon Cloud tapped 70kft for a breakthrough digital campaign touting why custom cloud is the right solution for distinct enterprise needs.

Services // Design, Strategic Content, Web Development, Digital Marketing

Industry // Cloud Computing, IT

Different is Better

70kft met the challenge with bold display ads that zeroed in on differentiating headlines and visuals based on the concept that ultimately, each enterprise cloud should be as unique as a fingerprint.

Rich Media Boosts Rich Interactions

Then we took things one step further with Verizon Cloud’s first rich media landing page. It served up interactive step-by-step how-tos, as well as a free report on workload optimization and a customer testimonial video. Why the extra effort? Because the call-to-action was “contact a consultant” ... a funnel that typically needs more va-va-voom to succeed.

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