Spire is a residential community of high-end condominiums in Denver. Spire needed to increase traffic to its website in order to keep unit vacancy at a minimum. The brand was directed to 70kft for help with search engine optimization to fill units at a quicker rate. Its lead agency knew of 70kft’s digital track record for attracting potential high-end residents.

Digital Marketing

Through keyword research, the Digital Marketing team discovered that hyper-targeted search terms, such as “luxury condos in downtown Denver,” ranked high on the search engine results page (SERPS). The team optimized on-page content and off-page content including page titles, meta descriptions and meta keywords. Additionally, the team incorporated link-building campaigns, wrote blog posts based on local events and optimized the brand’s local listings on Google, Yahoo and Bing. These efforts increased organic site traffic by 49 percent in a six-month period. At the end of the campaign, Spire’s terms ranking on the first page of search engines increased from 6.82 percent to 25.8 percent. As a result of this success, Spire hit an incredible 99 percent occupancy.

Spire traffic growth info graphic by Dallas Digital Marketing Agency 70kft

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