Spencer & Devon

Spencer & Devon offers a Texas-produced, premium shaving cream. The brand uses organic, healthy skin care ingredients in its product compared to the chemical mix of non-organic products found in competing high-end creams. Spencer & Devon needed 70kft to deploy public relations best practices to launch the product.

Public Relations

The Public Relations team helped Spencer & Devon prepare for their product launch by first conducting a brand message workshop and implementing a traditional media relations outreach effort. Because the product was new and cutting-edge, the team felt media sampling of the product was necessary for launch success. While the assignment period was short, the team was able to help the client reach clear brand message alignment. Additionally, the brand garnered coverage in top 50 U.S.  newspapers' grooming editorials.

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