In its heyday, the Solana property—designed by noted architect Ricardo Legorreta—played corporate headquarters to many top-tier brands. Over time, financial hardships and increased vacancies left the brand dilapidated. When a private equity firm stepped in with a $55 million investment in property improvements, Solana partnered with 70kft to ensure a brand renovation from the inside out.
The agency put its integrated might behind a complete brand overhaul, capturing Solana’s timeless foundation and natural setting to attract new corporate tenants.
Services // Copywriting, Design, Digital Marketing, Web Development
Industry // Commercial Real Estate
70kft developed a vibrant visual brand identity to complement Solana’s architectural facelift. The design team brought the brand to life with a new logo system, a warm metallic color palette, modern typography and fresh lifestyle photography.
To appeal to the modern workforce, the new brand needed an everyday voice—with a hint of sophistication. The copywriting team bottled the property’s country-corporate vibe in an engaging tagline and cohesive naming system for the business park’s three campuses.
To attract regional companies looking to relocate, we created a print campaign showcasing the concept of a work environment designed to complement employees’ lives. The team captured distinct lifestyle photographs at the ranch-cool setting for series of ads featured in D CEO magazine and DFW Real Estate Review.
With brand in place, the integrated team set out to attract new tenants. The new website was a natural extension of the property itself—offering visitors a glimpse into what work-life feels like at Solana. The development team built a fully responsive website for the on-the-go corporate audience. The sleek site spotlights Solana’s visual appeal with a custom image carousel and scalable vector graphic map to zoom and pan the property.
The team developed an elegant brochure to help visitors looking for new office space better understand Solana’s unique space and benefits. The booklet captured the brand’s essence in a convenient format for digital or physical distribution by the real estate community.