Infantino makes award-winning baby toys, carriers, travel gear and shopping cart covers. The brand knows its most profitable selling season for baby carriers runs from June to August. In preparation for this season, the brand enlisted the help of 70kft to boost their organic SEO performance for baby carrier-based keywords.

Digital Marketing

The Digital Marketing team began assisting Infantino by optimizing content, meta-data and anchor text links. Additionally, the team optimized all aspects of the brand’s social media. These aspects included their YouTube channel’s titles, descriptions, and links to the website, and their Google+, Facebook and Pinterest pages. Team members also wrote posts for Infantino’s blog. Throughout the campaign, the team helped Infantino transition to e-commerce and increased organic traffic by 50 percent. By the end of the campaign, Infantino’s terms ranking on the first page of search engines increased from 20.33 percent to 37.29 percent.

Infantino ranking terms growth graph by Digital Marketing Agency 70kft Dallas

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