Healthy Hearing

Amplifying a Healthcare Brand

A leading hearing loss website gets a new look and strengthened strategy

Healthy Hearing is a leading website information portal dedicated to educating hearing loss sufferers and connecting them to healthcare providers in their local area. When Healthy Hearing came to 70kft, they had a clear goal: they wanted stronger brand communications to reach more individuals in the hearing loss community.

Healthy Hearing Website

Services // Design, PR, Web Development, Digital Marketing

Industry // Healthcare

14.5%

// Increase in organic traffic
(August–October 2014 to
August–October 2015)

15.10%

// Average bounce rate
(August–October 2015)

Executing Sound Strategy

We tackled this challenge with our full range of integrated brand services—designing a unified brand identity, constructing a new, fully responsive website, and crafting a powerful messaging strategy to speak directly the target audience. With the new website in place, they were able to reach a new audience of mobile users that were unable to effectively view and engage with the site before.

Be part of the conversation

The new tagline developed by 70kft encourages users to connect and engage with the brand—establishing Healthy Hearing as a thought leader and hub for discussion in the space.

Hitting the Right Notes

By cultivating a close partnership with Healthy Hearing, 70kft was able to anticipate, meet and exceed the needs of the organization. The resulting work helped cement Healthy Hearing as a powerful voice in the hearing loss community and gave them the tools to continue their leadership into the future.

5 min 12 sec

// Average session duration
(September–October 2015)

// Client Testimonial

We sincerely appreciate the help that all of you have provided us in the past and this has ultimately contributed to our current success with this relaunch.”

Paul Dybala, PhD

President, Healthy Hearing

325 North St. Paul Street
Suite 3000
Dallas, Texas 75201
214-653-1600
hello@70kft.com

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