integrated agency approach , 70kft devised,
designed and developed a web app for news media attendees at 2014 International
CES. The web application allowed media attendees to view and rate featured
products, schedule interviews with Haier executives, and download product,
company and brand information. This
helped ensure that media could readily access information on their tablets or
Public Relations team devised the web app and planning
elements necessary to serve as a tool for media use during the trade show.
Additionally, the team created the messaging and downloadable resources available in the app.
Design team created a user-friendly, clean conduit to
deliver the carefully crafted public relations messages and product marketing
to media attendees. Furthermore, the Web Development team recommended and
implemented best practices to build a meaningful and well-architected web
portal under a particularly tight deadline.
Digital Marketing rounded out the project, adding Google
Analytics to the web app to allow the team to analyze and report on media use
of the portal. Because the tracking script was in place, the team could monitor
activity on the web app, track events and report against real-time conversions.