Compelling campaign tells the story of two authors’ escape from the Nazi invasion
The Dallas Holocaust Museum’s first exhibit focused on engaging children, The War Time Escape: Margaret & H.A. Rey’s Journey from France, put the spotlight on the creators of the monkey adored by millions. 70kft created digital, print and physical signage for the event based on Louise Borden’s book, The Journey That Saved Curious George. It tells the story of Margret and Hans Rey’s 1940 escape from their Paris home as the German army advanced—with the manuscript for Curious George in tow.
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Industry // Non-Profit
Navigating a Historic Journey
The design team set out to capture the couple’s harrowing bicycle journey to southern France in a way that transported museum visitors to a critical juncture in humankind at the beginning of World War II. The team wanted to make a connection with museum visitors both young and old—balancing the playful nature of the Curious George collection with the travel journal style of Rey’s original illustrations.
The result was a unique visual language, combining hand-made textures, line work and typefaces against a watercolor illustration. The museum was delighted with the vivid tone and style that attracted all generations to this special exhibit.
70ft’s work makes a huge difference in our ability to engage and inspire the community to attend our events and visit the museum. We all feel so fortunate to count 70kft as our most valued partner.”