Balcones Recycling

Balcones Resources and its subsidiaries specialize in traditional recycling, document destruction services and alternative energy. Balcones Recycling created a SingleCycle program to support recycling efforts by eliminating the need to separate recyclables into different containers. When the program was introduced however, the number of contaminated bags, or bags containing non-recyclable material, increased in frequency. Balcones enlisted 70kft to create a campaign to educate consumers on proper recycling habits, encourage participation and raise awareness of the brand’s cutting edge initiative.

Design

Multiple pieces of collateral were designed to educate consumers in a fun yet effective manner. Posters and decals were created strategically for placement in key areas to encourage participation and inform users of acceptable recycling material. Brilliant, eye-catching truck wraps helped enhance brand awareness, further strengthening the program. The campaign proved successful in decreasing cross-contamination with common waste materials.

Balcones Recycling Brochure by Dallas Graphic Design Agency 70kft

Balcones Recycling brochure design open by Dallas Graphic Design Agency 70kft Balcones Recycling brochure middle design by Dallas Graphic Design Agency 70kft

Balcones Recycling brochure fully open by Dallas Graphic Design Agency 70kft

Balcones Recycling bin info graphic by Dallas Graphic Design Agency 70kft

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