Armstrong Cabinet Products

Armstrong Cabinet Products manufactures and distributes kitchen and bath cabinets throughout the U.S.. Armstrong was better known for flooring than cabinets, and the flooring brand commanded a stronger presence. Armstrong needed to streamline its story in order to reintroduce the brand to its distributors.

Public Relations

The Public Relations team began addressing Armstrong's’ challenge by conducting a brand message workshop. 70kft helped Armstrong uncover its brand essence and align all key touch points with new messaging by category line. Touch points included all marketing materials, social media platforms and the brand’s catalogue. As a result, the brand’s social media follower-base grew and it had on-message, well-designed print advertising for the first time.


The Design team helped Armstrong develop its visual brand identity to reflect the premium quality of its products. The team developed visually compelling brochure aesthetics and an updated annual product catalogue. 70kft also developed an ad campaign that impressed leadership and helped the brand stand out in major magazines. As a result, the brand received increased attention from kitchen designers based on the aesthetically appealing marketing materials.

Armstrong Cabinets folder design front by Dallas Graphic Design Agency 70kft

Armstrong Cabinets folder design inside by Graphic Design Agency 70kft in DallasArmstrong Cabinets logo design by Dallas Graphic Design Agency 70kft

Armstrong Cabinets kitchen catalogue ad by Dallas Advertising Agency 70kftArmstrong Cabinets kitchen dream catalogue ad by Dallas Advertising Agency 70kft

Armstrong Cabinets hardware catalogue ad by Advertising Agency in Dallas 70kftArmstrong Cabinets June promotions catalogue ad by 70kft Advertising Agency Dallas

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