Aquasana manufactures home water filtration systems, including kitchen, shower, and whole-home filters. Compared to most competitors, the brand’s filtration products remove 30 more contaminants from water yet command a third of the amount of national attention. Aquasana enlisted the help of 70kft to earn its share of voice and streamline its message.

Public Relations

The Public Relations team delivered a holistic approach for Aquasana’s rebranding that covered everything from thought leadership to corporate social responsibility. To help anchor these efforts, the team conducted a Brand Message Workshop for company and marketing leaders. The end result was message alignment among all corporate leadership, with uniform understanding of the brand’s value-proposition and audience priority.


The Design team supported Aquasana’s public relations efforts by creating a dynamic, visual trade show presence for the International Builders Show (IBS). The team created marketing collateral to give IBS media attendees a quick snapshot of the Aquasana brand.

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