Social Media Relations
'Well, Toto, looks like it's not just Facebook anymore.' 70kft recognizes the ever-changing social media landscape and matches platforms to applicable audiences. Note social media and traditional media relations share a core external brand promise and voice, but they are wholly different media types. Whereas traditional media is still mostly focused on the authoritative platform, social media changed the game. Where a target consumer is concerned, a young mommy blogger may have as
much, if not more, influence as a leading national newspaper. That reality is an enviable, tailored audience reach about which only the grandparents of PR could dream. However, in the world of social media a dream can without notice become a nightmare. To avoid such an occurrence, 70kft plans, strategizes and plans some more. This planning comes in the form of custom social media calendars, which account for audience desired content. From there, the team executes, monitors, reacts and repeats.