70kft is going to let you in on a little secret. There tends to be a quality-quantity ratio for a brand's digital marketing mix. Plainly said, the quality of a site's organic optimization is in direct correlation with the amount of time and money that will be necessary for search engine marketing (aka PPC advertising). In fact, 70kft asserts that if the majority of businesses accounted for quality search engine optimization up front, they might get away with only a few months or a quarter of PPC expenditure annually. PPC may be the way for a brand due to competitive set pressures
or need for just a slight boost. Either way, it is important that you have real-time, daily intervention on behalf of the campaign. The 70kft standard is daily, human engagement with a client's campaign and, if necessary, site code to provide dynamic response to keyword threats. We review algorithms and formulate defensive and offensive strategies to protect your brand. A further differentiation, 70kft is smart and principled so we do not practice black hat antics to deliver results. Instead, we do the hard work and you yield the 'organic' fruits of our labor.