70kft supports brand building through the credible, strategic shaping of public opinion for products, services, leadership and causes. Our core objective is to reverse the PR flatline affecting many companies. We buck the system agency norm in that we start with a comprehensive plan and a commitment to long-term story/message development. The norm is to beg company leaders
for superlatives or industry firsts and ride the tradeshow wave to capture the occasional media placement to one new service or product. We earn media. We mine members of clients' marketing, sales and customer care teams along with reviewing company collateral archives to unearth under utilized story opportunities.