PR is about navigating a field of publics to deliver a consistent, clear brand message first, best or universally
70kft knows credibility and third-party validation are at the epicenter of PR. Getting to that sweet spot requires careful navigation through a number of PR audiences and conduits. Our multi-industry PR experience eliminates group think. Our passion for and experience in news leads to exhausting every angle and just picking up the phone. We approach brand reputation management with a focus on qualitative and
measurement. Our commitment to showing a return on investment, requires 70kft to engage manage-to-measure processes as a means of ongoing evaluation and improvement. PR is a multifaceted marketing discipline that requires real-time calibration and a series of skills from the worlds of branding, news, writing, coaching, thinking and problem solving. We utilize our complete skill set every single day.