The biennial AIGA Texas Show recognizes outstanding work by designers throughout the state of Texas. In April 2014, the competition recognized 70kft designers with awards in four categories. Renee, senior designer at 70kft, took home two awards: first-place for Logo design and third-place for Website/Microsite design. Here, Renee explains how careful precision and a commitment to fun helped her win the first two awards of her career.
Before now I have never won an award, much less been nominated for one. I spent the early years of my career on the #StruggleBus trying to find my way in this crazy world of graphic design. Is my work good or bad? How will others view it?
Recently, I have come to find that those worries no longer matter to me. For me, design is “doing more of what makes me happy.” I took that on as my personal mantra in the winter of 2011, and it has been helping me get back up ever since. When I am completely uninspired, I figure out a way to make the process as fun as possible. Take one quick look at my desk and you will know I am all about fun.
Renee Nelson is a Texas native born on soccer and an advocate of silly things.
I started working at 70kft as a freelancer and came on full time Oct. 1, 2012. The time I have spent here so far has been the best time of my career. We are able to wear many hats and as a result, refine our craft at a full-tilt pace. Getting to work with such great people that encourage my creative crazy makes me love what I do every day.
Working at 70kft helped me hone in on my skill of precision. When I am working on projects, I set a standard with myself that will help me push my work to be better. I am evolving constantly – always looking for that set of small details that will set a particular project apart from everything else.
Texas Show 2014 Category: Logo Design
Nassau Academy of Dentistry
The competition awarded 70kft first place in Logo design for my Nassau Academy of Dentistry work.
The Nassau Academy of Dentistry wanted a new logo that would make it look more sophisticated and really speak to the surrounding community. The two most important ideas the logo needed to represent were higher learning for professionals and access to proper oral health for the public. Having the right amount of structure and family approachability was the biggest challenge in working on this piece of identity.
Texas Show 2014 Category: Websites + Microsites
Project^ is a real estate developer in Portland, Oregon that provides values-driven resources, practices and stewardship for their clients. The brand came to us looking to refresh their outdated flash website and allow its visitors to have access to the site from mobile devices. We took this as an opportunity to really tell the story of how project^ works with the surrounding environment to inspire its architectural designs. The site horizontally scrolls through a collection of pictures and animated gifs to simulate the brand’s unconventional way of approaching each of its projects.
We leaned on our development team to make this site come to a reality in a way that would not diminish the user experience.
70kft took home a third-place award in Websites/Microsites for the project^ website.
Keeping to my own code of ethics and not giving up on myself helped me find the environment that I needed to become successful doing what I love every single day. By truly enjoying daily work and finessing every project down to the smallest detail, you have the potential to create award-winning design.