70kfTimes: Insight from 70,000 ft.

August Ftcp

Website Wonders

Sep 06, 2016 - In this episode of From The Cockpit, Creative Director Stefan Reddick and Development Manager Greg Hayes discuss the nuances of creating award-winning websites. These two teams work together to create innovative and interactive websites that push the limits. Our team delivers a site that makes sense, solves the problem, meets the budget and still leaves clients wondering how we did it. > Read More
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My Conversation with Business Stakeholders

Aug 19, 2016 - There are hundreds of micro-decisions that are made before a site visitor makes the macro-decision to become a customer (business to customer), or a lead (business to business). As 70kft’s Director of Digital Marketing, I have quite a bit of insight into how this process works and how best to influence it. I do not typically begin my conversation with business stakeholders this way, but it is generally what I would like to know. Conversely, it’s also what I would like them to... Read More
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Trifecta

Aug 03, 2016 - Three 70kft branding pros sit down to discuss the nuances of establishing and maintaining a successful brand persona. The team will also discuss how intricately interwoven social media, digital marketing and public relations truly are and how that translates into a positive working relationship for the client. Read More
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Dallas Web Design Agency - Advice For New Developers

May 31, 2016 - It’s a great time to get into the programming world. The job market is hot; the technology is fun, and the range of disciplines enough to satisfy anyone’s interest. With all of the potential opportunities and companies offering them, its important to create a personal system for evaluating what is important. For example: “Will this grow my professional skillset?” This is more important than I could ever express, and surprisingly is not something that is possible anywhere. I... Read More
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Ph.D. To Project Management - Agency Perspective

Jan 22, 2016 - Five months after graduating with a doctorate in chemistry, I started to question my career choices. Spending hours alone in a windowless lab, I became uninterested in hands-on research. I began to crave an energetic work environment, instead of the drab lab life to which I was accustomed. But the job opportunities that I 'qualified' for in the Dallas Ft. Worth area were a bit hopeless—they were few and far between­­—and did not satiate my newfound career cravings. After a lot of... Read More
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Should your Agency WordPress or Craft your Website?

Jan 21, 2016 - Wordpress VS Craft CMS You’ve decided you need a website that you can update yourself. DIY platforms like Wix or Weebly are for amateurs. You need your website to stand out, look professional and give your business the image it deserves. Next you look to a design firm or Web development agency for help. The decision must be made as to which Web platform will best serve your needs. Below you can read this Dallas agency’s thoughts for your consideration. First of... Read More
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SMU Cox Dallas 100™ Reveals that 70kft Ranks Among the 100 Fastest Growing Companies in Dallas Metroplex

Nov 05, 2015 - For media queries, contact: Anna Martinez, 214-768-4474 annam@cox.smu.edu SMU Cox Dallas 100™ Reveals the No. 1 Entrepreneurial Company in Dallas Metroplex at 25th Anniversary Awards Banquet Dallas (SMU) Nov. 4, 2015 – Online precious metals retailer JM Bullion is the top entrepreneurial company in Dallas in 2015. The announcement came Wednesday evening at the 25th Annual SMU Cox Dallas 100™ Awards Ceremony and Banquet at the Omni Dallas Hotel. JM Bulllion enables... Read More
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The Politics Of It All

Nov 03, 2015 - 70kft is more than an integrated brand communications agency. We are a team of thought-leaders with widely diverse backgrounds. Each month, two 70kfteam members face off on industry or agency cultural topics from our vintage United Airlines jet seats.On the latest episode of "From The Cockpit," Principal, Marketing & Public Relations Director Audrey Granger sits down with Human Resources Manager Tiffany Bryant for a spirited discussion about "The Politics of it All." Read More
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Who is Morgan Clayton?

Oct 20, 2015 - Read More
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It's Getting a Little Scary In Here

Oct 05, 2015 - 70kft is more than an integrated brand communications agency. We are a team of thought-leaders with widely diverse backgrounds. Each month, two 70kft team members face off on industry or agency cultural topics from our vintage United Airlines jet seats.This month, Senior Graphic Designer Renee Nelson and Senior Account Manager Christian Beatty discuss what it takes to be successful in their individual positions and what it takes to effectively work together.  Read More
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Priceless Words

Sep 09, 2015 - 70kft is more than an integrated brand communications agency. We are a team of thought-leaders with widely diverse backgrounds. Each month, two 70kft team members face off on industry or agency cultural topics from our vintage United Airlines jet seats.This month, Senior PR Associate Laura Fidelman and Strategic Content Writer Terez Barbaro discuss what it takes to be successful in their individual positions and address the common misconceptions associated with the two... Read More
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D & D Masters

Aug 06, 2015 - 70kft is more than an integrated brand communications agency. We are a team of thought-leaders with widely diverse backgrounds. Each month, two 70kfteam members face off on industry or agency cultural topics from our vintage United Airlines jet seats. This month, Director of Development Jeremy Williams and Creative Director Stefan Reddick discuss the seamless partnership of their disciplines.  Read More

Following your Dreams and Listening to The Lie

Aug 06, 2015 - The creative minds wired for design careers often encounter undeveloped career paths on their journey, merely following a dream and listening to a lie. The opportunity that lies in the digital age enables designers to become typographers, developers, illustrators, and at times the photographer. This convergence of creativity births the core principles of design. A reality, Gus believes, not all aspiring designers are fully prepared to address. During this one-on-one interview, the... Read More
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A 360° Unforgettable Design Experience

Jul 02, 2015 - Our savvy designers breathe life into every effort creating an emotional, unforgettable and overwhelming experience. As artists, we infuse our passions with an integrated atmosphere where creativity can flourish, intrinsically develop and evolve. We form an emotional connection with each brand we have the honor to touch. The 70kft design team poured inspiration and methodical vision into its latest design work for the Dallas Holocaust Museum’s Ground Zero 360 exhibit. The exhibit... Read More
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Why do you love working at 70kft?

Jun 11, 2015 - We are honored to be named one of Dallas Business Journal’s 2015 Best Places to Work. Hear from our team why we love working at 70kft. Read More
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Ain’t No Bull! Understanding the Design Milk Machine

Jun 10, 2015 - An ambitious rancher looks out into his pasture and sees his cows lazily standing around, chewing cud. Angrily, he yells at the cows, “GET TO WORK YOU LAZY COWS! GET IN THE BARN AND MAKE ME SOME MILK!” The rancher fails to acknowledge the fact that the cows actually are creating milk in the pasture – even though it appears they are simply standing around. In milk production, the end product is not realized until the cows are hooked up to the milk machine and the milk is... Read More
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The Gloves Are Off: Digital Marketing and Social Media

May 07, 2015 - 70kft is more than an integrated brand communications agency. We are a team of thought-leaders with widely diverse backgrounds. Each month, two 70kft team members face off on industry or agency cultural topics from our vintage United Airlines jet seats. This month, we’re bringing out the heavyweights of digital media for an expertise showdown. Digital Marketing Manger Anna Eliot and Social Media Specialist Kathryn Drennon go a round in the latest edition of From... Read More
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Non-Responsive Sites Declared D.O.A.

May 07, 2015 - On April 21, 2015, Google updated its website ranking algorithm to include mobile friendliness as a ranking factor. You may have heard this update referred to as “Mobilegeddon” or the “Mobile apocalypse.” All clever names aside, my industry colleagues are not merely fear mongering in the hopes that every company will suddenly jump to build a new mobile friendly website. They are banging the same drum they have been for the last several years; mobile matters. With this update, Google... Read More
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Estimating for the Integrated Process

Apr 22, 2015 - 70kft relieves the client stress of multi-agency management by offering core marketing expertise under one roof. Through its core competencies – Design, Public Relations and Digital Marketing – business leaders consolidate time and ensure an expeditious process to solve brand communications problems. Our integrated mix allows businesses to eliminate the need for multiple procurements, numerous contract negotiations and time allotted to message consistency across multiple... Read More
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The Triple Constraint: AKA The Art of Give and Take

Apr 14, 2015 - 70kft is ninja-certified in solving branding challenges and anticipating client needs through deep brand emersion. Through 70kft’s integrated approach, business leaders consolidate time and ensure expediency of process to solve brand communication problems. Our agency’s methodology balances client’s needs by aligning our projects with the Triple Constraint method. The Triple Constraint is defined by the project management institute as scope, timeline and... Read More
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70kft Wins Business and Industry Recognition

Apr 08, 2015 - We’ve barely entered Q2 and 2015 is already another award-winning year for the 70kfteam! In February, 70kft co-owner Audrey Granger was honored during the Dallas Business Journal’s Minority Business Leader luncheon for her business prowess and nurturing leadership style. Shortly thereafter, we learned that our design work for CycleWood Solutions’ XyloBags logo was chosen from more than 22,000 logo designs across 100 countries for the next LogoLounge book. This series... Read More
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Greg Hayes Solves the Development Rubik’s Cube

Apr 08, 2015 - At 70kft, Read More
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The Odd Couple: Introvert vs. Extrovert

Mar 31, 2015 - 70kft is more than an integrated brand communications agency. We are a team of thought-leaders with widely diverse backgrounds. Each month, two 70kfteam members face off on industry or agency cultural topics from our vintage United Airlines jet seats. This month, principals Gus and Audrey Granger discuss how they work together as an introvert and extrovert both professionally and personally. The topics are centered on the pros and cons of one another’s personalities, focusing on... Read More
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Viewpoint from Millennial Graphic Designer Becky Lin

Mar 19, 2015 - As savvy pioneers of branding, we design for the digital future. Our integrated approach ensures our client’s visual presence evokes a precise response through strategic, on-target design. 70kft Integrated Marketing Agency’s creative team maintains a futuristic outlook that continues to bring award-winning ideation and expertise to clients. As a truly integrated agency, we understand the value a fresh eye brings to perspective, and thrive on attracting the best talent. And we... Read More
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Organization: Creative Mind vs. Analytical Mind

Mar 03, 2015 - 70kft is more than an integrated brand communications agency. We are a team of thought-leaders with widely diverse backgrounds. Each month, two 70kfteam members face off on industry or agency cultural topics from our vintage United Airlines jet seats.This month, Director of Digital Marketing Danny Oncina and Design Director Molly Hawthorne battle out the differences of the left and right brain. Read More
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When (and when not) to DIY, Build, Steal or Borrow

Mar 02, 2015 - When I first began learning to program, I spent a tremendous amount of time navigating a massive learning curve, seriously convinced I may never accomplish anything significant. One day, I reached a tipping point in my programming knowledge and had an epiphany: I can do anything! A social network, an e-learning academy, a music player, a Web chat app. Anything! This isn’t to say that I knew everything at this point, but I remained optimistic. With my knowledge combined with my... Read More
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The Baby Boomer vs. The Millennial: Social Debate

Feb 05, 2015 - Read More
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If My Grandparents Wrote a Business Book

Feb 05, 2015 - Today, I am 70kft’s co-owner and principal of public relations and marketing. I have worked for some of the country’s strongest household brands. In 40 years, I have come a long way from my humble beginnings. My mother was one of 18 children and my formative years were spent in a farming community surrounded by loving and smart role models. Each one of them aspired to achieve great things and went on to secure one, two and in some cases three degrees. While I adored and... Read More
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Learn To Discuss Conversion Optimization Like A Boss

Jan 15, 2015 - You may live by the motto ‘trust your gut,’ but when it comes to conversion optimization that’s not the best place to start. Analytics and testing is king! Conversion Optimization (CO) refers to the improvement of a whole or portion of a website (or online campaign) where strategies such as A/B testing, analytics and surveying site visitors are used to convert visitors into customers. And in this case, “improvement” leads to more money, more sales ROI and overall site... Read More
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Drills and Skills to Boost Creative Teamwork

Jan 07, 2015 - Be Bold, Creative and More In-the-Moment in 2015 with These Improv Basics As we kick off the New Year many of us focus on all facets of self-improvement. From greater kindness and philanthropy to better organization or fitness – we all want improved living in 2015. Being long-time student of improv myself (more the Second City/ImprovOlympic/Nichols & May-type, not so much the Drew Carey/Wayne Brady-ilk), I am frequently pushing the core life benefits that are found through... Read More
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Part I: The Foundation

Nov 13, 2014 - The First Step The first step in the right direction is to take a step back and figure out the mission. Systems do not represent your mission, exceeding the clients’ expectations remains your core mission. So now you know your mission, what next? Current State Assessment: Know who you are and where you are. SWOT Analysis Client focus groups and satisfaction surveys Interviews with upline managers Internal team satisfaction surveys Desired Future State: Know... Read More
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Conversion Optimization & Successful Campaigns

Oct 29, 2014 - Digital Marketing “Digital Marketing” services in general could be almost anything. If you consider the fact that digital is perceived to be constructed of zeros and ones (binary code), and then marketing to be anything that communicates value of a product or service, the spectrum of what these two words could mean is a profusion of things. Basically, all marketing we digest on TV, radio, computers and phones is digital. Because this subject is quite broad, most agencies break out... Read More
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How Graphic Design & Digital Marketing Affect One Another

Oct 22, 2014 - 70kft is more than an integrated brand communications agency. We are a team of thought-leaders with widely diverse backgrounds. Each month, two 70kfteam members face off on industry or agency cultural topics from our vintage United Airlines jet seats. This month, senior designer Renee Nelson and Danny Oncina, our director of digital marketing, discuss how each of their disciplines affects the other. Often, designers and digital marketers experience tunnel vision within their own practice... Read More
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Next-level Web Development

Oct 16, 2014 - In life, not all things are created equal. The Web is no exception. While there is no “perfect code,” websites should not strive to fit into some ideal mold. Rather than be average, all websites have the potential to be “next-level” awesome. From a development standpoint, there exists a long-unordered list of contributors to the sum total of your website. When you put on your nerd goggles and gaze at your website, will you see either mediocrity or epic badassery. Today, I’d like... Read More
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Scrum: The Good, The Bad, The Ugly

Sep 30, 2014 - Recently, our agency engaged in a project that had many, many moving parts and had only a finite amount of time to get everything done. At the onset, it was difficult to see how the overarching project and subsequent mini-projects could be completed within the scheduled due date. We determined that this endeavor was going to require an altered project management approach for our company: one that emphasizes project visibility, enables easier resource prediction and allocation and... Read More
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10 Essential Soft Skills Every Good Designer Should Possess

Sep 05, 2014 - 1. Commitment to Nonstop Learning – A good designer might sometimes be compared to an industrial-strength sponge. We soak up anything and everything that is required for us to tell a compelling story. Our profession requires us to dive deep and truly understand a client’s product or service.2. Killer Time Management – That thing there? Yup, due yesterday. Managing several projects at once is a skill that comes with experience. With an array of deadlines, difficulty... Read More
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Walking the Line Between Passion and Burnout

Jul 17, 2014 - With passion, work becomes more than a job – it becomes an art form, a calling, fulfillment in our lives. Workers who are passionate about their careers often feel more engaged with projects and energized to overcome obstacles. These people are vital to the success of an organization. However, there are times when having too much passion for your work turns detrimental, resulting in eventual burnout. A Harvard Business Review article examined the work of Robert H. Vallerand... Read More

Appraising The Future

Jul 09, 2014 - 70kft leadership believes passionately in the value of intern team members. Once upon a time, Gus and Audrey were interns and are huge advocates of high-quality internship experiences. They believe internship programs should be two-pronged in that they spur on education for the student and benefit client work product. Because 70kft will benefit from a current student or recent graduate’s talent, we believe they must be paid a fair wage and treated with great dignity. Young, ambitious... Read More

The Value of Rigid Project Planning

Jul 02, 2014 - Let’s be clear, every Account Manager has seen this happen. Projects can go wrong, and a variety of factors can cause it. Beyond these individual factors is the overall context of your work environment. Deadlines are looming, clients are calling, scope is changing, your to-do list is growing and there are only 24 hours in a day. We live in a world where everything is responsive, not only our websites. We demand quick agile results, but the work shouldn’t…sorry, WILL... Read More
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The Importance of Project Management

Jun 12, 2014 - 70kft is more than an integrated brand communications agency. We are a team of thought-leaders with widely diverse backgrounds. Each month, two 70kfteam members face off on industry or agency cultural topics from our vintage United Airlines jet seats. This month, account manager Christian Beatty and traffic manager Dan Buckhout discuss the importance of project management. Proper project management is essential to the everyday operations at 70kft. We have three of the very best account... Read More

The Top 12 Lessons Learned at the 2014 Annual Business Retreat

Jun 05, 2014 - 1. Do not follow Kevin into darkness and pouring rain driving a golf cart. 2. The Laughing Girl Cottage comes with zero laughing girls. 3. Never challenge Keith to a dance battle. 4. Torrential rains cannot dampen spirits, just clothes. 5. Yulu can belt out a mean Cranberries' "Zombie" on karaoke. 6. Apparently George lives a double life as a gangster rapper. 7. Tiffany thinks of everything. Seriously, EVERYTHING. 8. Terez has the archery skills of an assassin. 9. You should... Read More
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15 Signs You're Addicted To Graphic Design

May 20, 2014 - Most would agree – being able to spend your life doing the work you love is an ultimate victory. The team at 70kft feels lucky enough to have achieved this goal. What could be better than spending every day exploring our personal passions and watching our teammates explore theirs? We recently polled the office to uncover the traits of a “Design Addict.” The responses, both from designers and non-designers, painted a clear (and amusing) picture of the obsession our design team... Read More
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The Newlywed Game with Kevyn and Kathryn

May 12, 2014 - 70kft is more than an integrated brand communications agency. We are a team of thought-leaders with widely diverse backgrounds. Each month, two 70kfteam members face off on industry or agency cultural topics from our vintage United Airlines jet seats. This month, account manager Kevyn Haynes and Junior PR associate Kathryn Drennon play a round of the Newlywed Game, office edition. Read More
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Great Design Has No Boundaries

May 05, 2014 - The biennial AIGA Texas Show recognizes outstanding work by designers throughout the state of Texas. In April 2014, the competition recognized 70kft designers with awards in four categories. Josh Carroll, senior web designer at 70kft, took home third-place honors for Mobile/Tablet and earned third in the Logo design category. Here, Josh explains how designing for a variety of industries helps grow his skillset. Opportunity for great design is everywhere. It doesn’t live... Read More
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Finding Achievement through Opportunity

May 05, 2014 - The biennial AIGA Texas Show recognizes outstanding work by designers throughout the state of Texas. In April 2014, the competition recognized 70kft designers with awards in four categories. Renee, senior designer at 70kft, took home two awards: first-place for Logo design and third-place for Website/Microsite design. Here, Renee explains how careful precision and a commitment to fun helped her win the first two awards of her career. Before now I have never won an award, much... Read More
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The Importance of Personal Art

May 01, 2014 - Everyone has a side project, whether you know it or not. You may spend downtime gaming, getting in shape or learning taxidermy for road kill you see on your drive home from work. All count as productive side projects. Working in a creative agency, you might not think that getting creative outside of the office would be very important. But learning or improving on a craft, talent or activity is vital for our well-being and more importantly, removes us from the realm of clients and... Read More
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​ The Homebuyer's Guide to Launching a New Website

Apr 23, 2014 - So, the big day is here. Your new website, which has been in the works for months, is finally ready to launch. But launching a new website is no small task. It's a complex, high profile event with a lot of moving parts – without careful planning, a lot could go wrong. How does the team at 70kft orchestrate site launches that go off without a hitch? It all starts with a plan. People often refer to websites as your “home on the Internet,” so let's think of the process of launching... Read More

Stress Awareness

Apr 16, 2014 - What is stress? The American Institute of Stress follows famed endocrinologist Hans Selye’s definition – “the non-specific response of the body to any demand for change.” While many factors can cause stress in our lives, a few common culprits are:Balancing a career with home lifeManaging deadlinesInteracting with difficult co-workersStruggling with personal financesTaking care of ill or disabled loved onesStress is mentally and physically unhealthy. Norman Anderson, CEO of the... Read More
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So, What’s Your Story?

Apr 10, 2014 - Have you ever heard a great story? One that brings every emotion to the surface and leaves you wanting more? One that makes such a strong connection that you can’t wait to tell the same story to someone else? These stories are what make us who we are and what our world is today. They shape our history, connect us to each other in ways that normal interaction can’t, and guide us through the poetically tumultuous journey that we call life. As human beings, we are natural... Read More
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15 Things That Must Get Done Before the Day Starts at 70kft

Mar 23, 2014 - After polling team members at 70kft, we discovered the following fifteen actions that must get done before anyone can have a successful workday. Drink coffee Drink diet coke Go to the bathroom Pray Put on clothes Brush teeth Feed the kids Read gossip blogs Drink hot water Prep desk with headphones, iPod, notebook, pens Eat egg rolls for breakfast Dream analysis Eat bacon Check all social media platforms Check the weather Read More

70kft Pilots Discuss the DISC Profile

Mar 22, 2014 - 70kft is more than an integrated brand communications agency. We are a team of thought-leaders with widely diverse backgrounds. Each month, two 70kfteam members face off on industry or agency cultural topics from our vintage United Airlines jet seats. This month, principals Gus and Audrey Granger discuss the DISC personality profile used during the 70kft hiring process. The agency's original couple proves that opposites really do attract. Read More
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Listen Up!

Mar 21, 2014 - Listening on social media can be a simple task, but only if you are doing it right. To listen accurately, you need to be aware of the following: Who to target What to say How to allocate resources What impact to expect If you cannot successfully answer the above concepts, listening to the various social media platforms will be wasted on the fact that you could be listening to the wrong people and have nothing or no one to listen to. Once you have identified what... Read More

Rare & Refreshing

Mar 20, 2014 - Whenever we talk about our agency culture, people respond with both surprise and admiration. They usually say 70kft stands as a rare and refreshing example of what a workplace can be. Where our culture is concerned, we are fiercely intentional and protective. We mandate fun and support continuing education opportunities while encouraging people to handle conflict transparently and positively. After years of agency stints, all of our leadership knows silos, gossip and triangular talk... Read More
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Print Names 70kft “Interactive Winner”

Mar 20, 2014 - Print, a bimonthly magazine about visual culture and design, showcases extraordinary online design work in commercial, social and environmental mediums. In March 2014, Print recognized 70kft designer Bailey Parkerson in its “ Print Celebrates Design” competition. The competition called for entries of work designed to celebrate a particular occasion, with 2D, 3D and Interactive categories. Bailey’s “70kft Tenth Anniversary Invitation” was recognized as an... Read More
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5+ Things We Love About Our Open Office

Mar 20, 2014 - The open office concept is by no means a novel or modern idea. In fact, the model originated in the 1950s by a team from Hamburg, Germany. The team stressed the importance of improving office workspace to stimulate invention rather than suffocate initiative. Today, there are widely differing opinions concerning this heated topic. Opponents of the open office claim the surroundings can be disruptive and counterproductive. We disagree! It’s true – sometimes we have to put forth... Read More

Getting the Startup Brand House in Order

Mar 18, 2014 - A serious pang of entrepreneurship is behind every startup. Accordingly, many ingenious leaders may have multiple ideas and not always a solid idea of how to wrangle or deal with each product or service.This is where understanding brand architecture comes into play. There are two high-level types of brand architecture – House of Brands and Branded House. While there are hybrid and endorsed approaches, this discussion will focus on the primary, aforementioned two.House of Brands is... Read More