70kft is a 10-year-old integrated brand marketing agency. We differentiate our agency by our competency set and commitment to brand immersion.
70kft operates with the agency philosophy of immersion as a means of bringing more value to our clients' brand communications needs. The team is comprised of multidisciplinary, intellectually curious and passionate communications strategists. We start with a comprehensive view of our clients' businesses and industries and then drill down to a deep, executable plan of action.
To fulfill this set of competencies and commitment to immersion, we handpicked the scrappiest, most industrious group of standouts from around the country. Beyond their discipline of choice, they also happen to be some of the most interesting and likeable personality types. To know us is to love us so start checking out who's on your team.
A U.S. Air Force officer and an art teacher move to the midwest in the 70s to raise a family. Add the influence of years of Prince, early mentoring in drawing and photography, "Minnesota Nice," football, playing bass in a Metallica/Guns N' Roses cover band, chess club, varsity track and field, roof riding, Savannah College of Art and Design, Drake University, amazing design agencies (Rapp Collins, DDB Needham, Group Baronet and VSA Partners), and you arrive here: 70kft.
Gus is 70kft's founding principal and oversees creative and branding. The start of 70kft in the mid-2000s represented the fulfillment of a long-held career aspiration. From early on, it was always his plan to open an agency.
Gus has always championed pushing Integrated Marketing and Communications (IMC) from buzzword to reality, seeking a deep understanding of each client's business, audience and competition, prior to beginning the creative process. It's this approach which brought about the agency's name and philosophy-starting each project from far above, understanding the landscape, it's obstacles and opportunities, then moving to developing solutions.
His work has been recognized by a number of publications and organizations, including Adobe (formerly Macromedia), Architectural Digest, Communication Arts, The Dallas Society of Visual Communications, Graphis, as well as both the London and New York Flash Film Festival.
Audrey is an only child with only child tendencies of enjoying to-do
lists, deadlines and plans for everything. When she's not spending time
with Gus and their three kids, Audrey makes her Scrabble App a priority,
reads the Bible, listens to music, and watches "Law & Order SVU," "NCIS" and classic old movies (Doris Day, Cary Grant and Rock Hudson are
favorites). A deep regret is not writing Mister Fred Rogers, while he
was still living, to thank him for his positive impact on children
Audrey's professional passion is integrated brand communications. She can honestly remark that 70kft is the realization of a dream she never knew she had. She has held a series of high accountability brand and portfolio management roles for PR, corporate communications and marketing. Audrey's career has spanned 17 years in TV news, health care, top 20 national retail and consumer durables/manufacturing and nonprofits. Major brands shaping her strategic thinking over the years have included Whirlpool, Lowe's and Home Depot. Audrey and the teams she has led have worked diligently and have been recognized with some of the industry's top awards including but not limited to a Gold SABRE for Integrated Marketing Communications, a Bronze Anvil and Top 40 Under 40 PR Professionals to watch.
How could someone raised in Seattle so easily leave her family at 17 years old to move to Waco to attend Baylor? Meet Allison and it doesn't take long to see that confidence, independence, and love of the next great adventure are simply part of her makeup. She found that "everything's bigger in Texas" suited her to a T. So much so that her story of marrying a Baylor wide receiver, climbing the corporate ladder, and being mom to two boys now facing their own college decisions is told in sentences starting with "Y'all" and "I was fixin' to." Her love of sports growing up translates to being a passionate cheerleader for her boys, plus ensuring someone on the sidelines is keeping the refs honest. And if there's spare time, you'll find her reading trend articles or "whodonits," entertaining friends, or on a treasured date night with her husband.
Data-driven, collaboration, integration, and value-based strategies are Allison's passions. One of the first questions you'll hear from her likely is, "What's your business plan?" Her acumen comes from advertising and PR agency stints for corporate, consumer and technology clients, including a long tenure at the Dallas office of Edelman as head of its corporate and brand positioning group. Portfolio work ranges from publicly traded and private brands such as Pizza Hut, Wyndham, La Quinta Inns, ClubCorp, Arvida, Greyhound, and Texas Tourism to consumer tech startups, destination resorts, convention and visitors bureaus, and more. She's also been in-house as the marketing executive of Meeting Professionals International (20,000 members, 60 chapters worldwide) leading brand strategy, business planning, research, event marketing, design, Web and e-marketing, magazine production and public relations. Add CRM, target marketing, and sales strategy expertise to the mix and get a multi-faceted, results-oriented skill set that's garnered multiple industry awards over her career.
Danny is an interesting product of a right-brained European artist and a left-brained, New Jersey-born, analytical-number crazy teacher. Obsessive compulsion and creativity go hand and hand with him. Computers have always been his passion, dedication, and a tool that he stays very close to at all times, after all, he built his first in 1996. If he's not slamming away at the keyboard, staying up-to-date with all the latest tech strategies, software, and online applications, you'll see him on the soccer field playing in one of his three leagues. While he's not a fan of the cold or rain for the most part, he does love being outdoors for camping, volleyball, boating, fishing - anything near a lake would be an alternative happy place.
Danny graduated from the University of Texas at Dallas where he majored in Management Information Systems. He brings to the agency a well-versed, strategic Digital Marketing background, as well as relevant experiences in all phases of web/application development or software development lifecycle. He will tell you PPC (Pay-Per-Click) didn't exist a decade ago and in regard to SEO (Search Engine Optimization) - if you know what same color text/background is, he'll probably chuckle. Danny has driven conversion optimization, SEO, PPC, site analytics, A/B testing, responsive web design, UX optimization, information architecture, email marketing, social media, mobile app development, and online media campaigns for hundreds of clients including Red Envelope, Purina, Michaels, Direct Energy, Wholly Guacamole, Wonderful Pistachio, J.C. Penney, Jiffy Lube, Del Friscos, Fossil, Anthropologie, Butterball, Daltile, Dr. Pepper, Sapporo, and William Sonoma - just to name a few.
Looking at Jeremy you wouldn't think he's been around long enough to have 16 years of experience under his belt. People often mistake him for being 10 years younger, 15 if he shaves. However, Jeremy is old enough to have two children ages 14 and 11 going on 18. One of Jeremy's greatest life experiences was living in Thailand for seven years with his wife and children. He learned to speak Thai and discovered his favorite dish, Gaeng Massaman Gai, sometimes referred to as the "king of curries."
Jeremy is a graduate of the University of North Texas where he earned his Bachelors in Fine Art in Painting & Drawing. His career started as a graphic designer, or as he likes to describe it, "using Photoshop 3 to touch up scanned photography by so called "artists." Over the next sixteen years, Jeremy became a PHP developer and started a web design company. He caught the attention of Google and became a web developer in Webstudio, Google's internal ad agency. His parameter for knowing if a website is top notch is simple, "It just has to be AWESOME!"
In Jeremy's spare time, he enjoys painting, power kiting, boating, motorcycles, and trying to figure out how to get back to the beach in Thailand.
British-born George has been in the U.S. since 2000 but still has a
slight accent. Peers regard him well for sense of humor and desire to
stay on task. He places his family and close friends above anything else
in the world. George regards loyalty as the defining mark of character.
He loves American and European football (aka soccer). He regularly
plays soccer with friends in the suburbs of Dallas. When not working on
the soccer field, George can typically be caught at the gym, driving
around with his music cranked up loud or in possession of chocolate.
George is a Magna Cum Laude graduate from St. Edwards University. He studied communications with a focus on advertising and public relations. During his education he completed two different internships obtaining solid experience at an advertising agency and was a standout at Clear Channel. As a member of the National Society of Leadership and Success, George strives to be a steward in both his professional and personal life. He has built up a stellar reputation through a reputable work ethic and clear deliverables.
First of all, this Kevyn is not a man. There's a heartwarming story behind this lady's name and namesake so be sure to ask when you meet her. Kevyn has a determined spirit that earmarks everything she does in life. She declares that she is single and "loving it." She enjoys wakeboarding, skiing and running. She recently trained for and completed her first half-marathon. Her movie-going style is two-sided in that she loves Rom-Coms but can also appreciate a solid action film such as the Bourne Identity or James Bond.
Kevyn put herself through college graduating with a bachelor's in advertising design and a minor in business. Before joining 70kft, she held corporate roles where she was the glue keeping multiple marketing department projects on track. From sales teams to marketing materials and trade shows, Kevyn knows how to get her hands dirty and maintain a positive outlook. Her next step is pursuing a master's degree.
Keith lives in Fort Worth with his wife Rebecca and two dogs Derby and Dexter. He won her over with his smooth guitar playing skills one night while playing in a Fort Worth bar. Keith has many years of experience in system administration and Web development and often creates Websites in his spare time. Around the office he has gained the nickname Sheldon because of his abundance of intelligent information he's willing to share with you extemporaneously. He is often mistaken for his brother and once exchanged glasses for a day confusing everyone they encountered.
Keith holds a Bachelor's of Arts degree in Communication Technology and Broadcast from the University of Texas in Arlington and is currently pursing his Master's degree in Information Systems. Since Keith is always on the go, in his free time, he enjoys relaxing in complete solitude doing absolutely nothing at all.
Elda sees art in everything including street graffiti and gig posters.
She took up origami to bring a logo sketch to life and believes you can
always use another sketch book. Eighties-born baby that she is, some
office banter escapes her but she redeems herself through a healthy
respect for Monty Python. And, by the way, the soundtrack to some of her
best work is "Law & Order SVU" episodes which play in her ear when
she's on deadline.
Elda has five years of multi-faceted design experience. She specializes in print and interactive design and is a key player in the creative strength of the firm. She is a leader in the local creative community, serving on the board of the Dallas Chapter of the AIGA(American Institute of Graphic Arts). Prior to joining 70kft, she designed for the Public Trust Gallery and Ecolab. She is a graduate of the University of North Texas at Denton with a bachelor's of fine arts in communication design.
Josh loves music, reading memoirs, basketball, hockey and hearing
people's life stories. Okay, it might sound like an eHarmony profile but
he's the real deal. And, he is actually in a long-distance relationship
. . . with his band and occasionally gets together with them to play a
gig. Josh delights in saying he's a no regrets kind of guy who will
never say never, but in the same breath declares he will never attend a
Nickelback concert. Also, he has an obsession with geography and
"absolutely loves the smell of skunk." He requests you not judge him for
that last part.
Josh has been passionately designing in various industries for the past three years. Design work for bands and non-profit organizations truly energize him. He actively participates with the local chapters of AIGA and the DSVC. Josh has a bachelor's in graphic design from Indiana Wesleyan University. Clients regard him most for his professionalism and receptivity to their input. Team members enjoy his unique and honest feedback.
You always know when Renee is around, because of her distinct, joyful laugh. She's a great teammate because of her work ethic, which she learned on the soccer field at Navarro College where she played goalkeeper. Renee has a very eclectic set of interests; she frequents blogs about backpacks, loves a good steady rainfall and finds Internet cats hysterical. She also owns more than 115 pairs of Vans, buys Silly Putty in bulk, and wants to purchase a pet jackalope.
On the serious side, Renee has three years of print and interactive design, front-end development and advertising experience. She graduated from the University of North Texas in 2008 with a bachelor's of fine arts in communication design. Prior to joining 70kft, Renee was a designer for an industry-leading outdoor advertising company. At 70kft, she is highly regarded for her crazy attention to detail, precision production handoffs and always pushing the work further.
As a young Michael entered the workforce, he carried a slew of random, non-design jobs whose only common thread was paying the bare minimum wage. Those jobs ranged from working at a stain glass shop and Blockbuster to mowing yards and filing papers. The most notable employer was a cemetary. Feel free to ask him questions about it, as he has a plethora of stories to tell. But now that he's found his passion in design, he proudly admits he has a hard time imagining doing anything different in his life.
Michael joins 70kft with a bachelor's of environmental design in architectural studies and a master's in fine arts in graphic design, concentrating in practical and conceptual visual communication from the acclaimed Savannah College of Art and Design (SCAD). His experience includes working with architectural firms where he created concepts and construction documentation for a number of projects. Aside from the 70kft portfolio, you will most likely find his collection of marketing media projects being recognized in various design competitions. In particular, they include the 'SCAD Secession', the school's 'best of' student catalog.
Bailey loves movies, especially Rom-Coms. When Harry Met Sally and Sleepless In Seattle are at the top of his list. He has an extreme obsession with shoes, and spends what he calls an unhealthy amount of his time window-shopping online. Bailey loves candy, and sometimes will substitute it for a normal meal. Don't plan to give him much lip about the movies or shoe shopping, as his 6'6" frame may not match your perception. Bailey enjoys art when he's not working through sculptures that reflect personal memories and experiences. He admires contemporary artists such as Matthew Barney and Bruce Nauman.
Bailey Parkerson was born and raised in Alabama. He attended Auburn University where he received a bachelor's of fine arts in graphic design. While at Auburn he was a member of the Auburn Men's Varsity Crew Team for all four years, and due to an injury, was assistant coach his final season. He says rowing taught him discipline and mental fortitude that has carried on into his everyday life.
Brittini is an Alabama native with a deep love for Alabama Football, which she refers to as the only team that matters in the state (roll tide, y'all!). Her favorite type of food is southern soul food with an emphasis on macaroni and cheese and red velvet cake. Possibly on a related note, she runs at least five miles a day, which also helps her to relax. Her favorite movie is Splendor in the Grass and she could read The Immortal Life of Henrietta Lacks over and over again. Brittini believes that everything happens for a reason and has learned to never say never.
Brittini is a graduate of the University of Alabama where she studied public relations and minored in computer science. Accordingly, she has diverse experience ranging from PR, TV news, social media and front-end coding. Most recently, Britt held a variety of PR and marketing roles addressing a gamut of industries including animal welfare oral surgery and the Alabama Museum of Natural History. Prior to joining 70kft, Brittini championed Mattito's Tex-Mex as the marketing coordinator, also known as the fun director.
Kathryn is a true 'Dallasite' and a three-time southern debutante, who enjoys going to her family lake house to relax. She might surprise you with the amount of food she can put away, especially if it is a plate of spaghetti. If you see her eating breakfast at Tiffany's, it is because she wishes she was Audrey Hepburn. People say she looks like Amanda Seyfried or Amy Smart, but she would prefer Grace Kelly.
In her role at 70kft, Kathryn is 75 percent dedicated to social media strategy. Her two favorite platforms are Twitter and Facebook and she cant wait to see what will happen with the re-vamped MySpace. This position is perfect for her because she is eager to ideate for client projects and is full of great ideas to enhance the PR world. Prior to her current role, she had three consecutive New York City internships (DVF, Women's Wear Daily, THiNK Public Relations). Kathryn decided that after graduation from Oklahoma State University with a Bachelors in Apparel Merchandising, Strategic Communication and Management, she would come home to Texas.
Terez grew up in Dallas, and loves everything about city life (except the traffic!). She enjoys sampling different cuisines, and spends more money than desired on exploring new restaurants. She is cursed with the inability to stay awake during movies, and her idea of "relaxing" often involves chasing her 80-pound bull-terrier puppy around the park. She says she would never change anything in her past, because everything brought her to the fulfilling, never-dull life she leads today.
Terez joined 70kft after graduating from Texas Tech University with a Bachelor of Arts in Public Relations. To the agency, Terez brings a specialty and passion for media writing. Additionally, she possesses an aptitude for strategic planning to solve problems and create new opportunities for clients. Her previous professional experience includes an internship in radio broadcasting and independent copywriting consultation.